◆ File 001 — Operator ProfileSydney, Australia · GMT+10Specimen sheet · rev. 2026

Matt Scullino / Lead Developer

Building the systems
behind better
creative work.

Sydney-based Lead Developer and Creative Technologist with a background in video production, creative direction, and digital strategy. I build practical creative systems — from campaigns, content, and motion assets to web platforms, automation, analytics pipelines, and internal tools.

View the work →Read the profile

Creative Technology· Web Platforms· Video & Motion· Automation· Marketing Systems· Internal Tools· Content Infrastructure· Workflow Design· Attribution· Next.js· Cloudflare· Motion Graphics

01

Operating Areas

Five disciplines — one operator
  1. 01

    Creative Technology

    Web tools, interactive content, automation, and internal apps.

  2. 02

    Web Platforms

    Next.js sites, CMS-backed content, Cloudflare infrastructure, APIs.

  3. 03

    Video & Motion

    Editing, producing, directing, motion graphics, and templates.

  4. 04

    Marketing Systems

    Attribution, shortlinks, landing pages, and EDM infrastructure.

  5. 05

    Workflow Automation

    Tools that remove manual effort for creative and ops teams.

02

Selected Work

Case-study themes
C-01

Region-aware web routing

Cloudflare Workers routing users by location while preserving clean URLs and centralised infrastructure for region-specific experiences.

  • Cloudflare Workers
  • Edge routing
  • DNS
C-02

Marketing attribution pipeline

Capturing campaign parameters, session and user IDs, referrer data, and analytics cookies, then sending structured events to an API and database.

  • Attribution
  • Cloudflare D1
  • Analytics
C-03

CMS-backed website system

Structured content and webhooks powering a Next.js site with editable content and cache revalidation — no code required to publish.

  • Notion CMS
  • Next.js
  • Webhooks
C-04

Internal ops dashboard

Simplifying complex internal training and marketing processes through one clean web interface for non-technical staff.

  • Internal tools
  • Dashboards
  • UX
C-05

Motion workflow automation

Reducing repetitive work in Premiere Pro and After Effects through templates, expressions, and automated asset workflows.

  • After Effects
  • Templates
  • Automation
C-06

Campaign & expo collateral

Translating strategic positioning into EDMs, visual assets, landing pages, and trackable campaign infrastructure.

  • EDM
  • Landing pages
  • Campaigns

03 Differentiators

Why the hybrid profile works

Strategist enough to understand the goal, technical enough to build the system, creative enough to shape the experience.

  1. 01

    Strategy, production & implementation

    Many people can plan, produce, or code. The value is doing all three — and connecting them.

  2. 02

    Grounded in real creative workflows

    Technical ideas grounded in the lived reality of producing content, assets, deadlines, and campaigns.

  3. 03

    Built for non-technical users

    Tools that feel simple to the person using them, even when the underlying system is complex.

  4. 04

    Thinks in systems

    Not just the immediate output — the reusable structure behind the work.

  5. 05

    Comfortable in ambiguity

    Well suited where the role isn't neatly defined: part creative, part developer, part strategist, part ops.

04 Working Style

How the work gets made

I build creative and technical systems — websites, tools, videos, automations, and workflows — that help teams turn complex ideas into clear, usable digital experiences.

  • Practical

    Builds real things over abstract planning.

  • Iterative

    Make, test, adjust, improve — in fast cycles.

  • Systems-minded

    Looks for the structure behind repeated problems.

  • Detail-oriented

    Notices when systems are imprecise.

  • Tool-building

    Owns and customises rather than adapts.

  • User-focused

    Hides complexity from whoever uses the thing.

  • Root-cause

    Asks why, not just how to patch it.

05

Open for

Engagements where creative judgement and technical execution overlap.

Get in touch

πιREMOVEME@sculli.dev

Sydney-based, working with teams across AU, the UK and US. Available for select engagements through 2026.

Best-fit audiences

  1. 01Creative agencies needing technical depth
  2. 02Marketing teams needing web & automation systems
  3. 03Education & training organisations
  4. 04Startups needing hybrid creative + technical execution
  5. 05Content-heavy organisations
  6. 06Teams with messy internal workflows
  7. 07Founders who need someone who can build and communicate